Name:
Marilyn
Location:
US-New York-Buffalo
Experience:
Willing to Relocate:
Willing to Travel:
Most Recent Job Title:
Program Coordinator - City of Buffalo Housing Court
Personal Website:
Objective:
: To attain a program/revenue development and management position with solid personal contact, departmental and materials enhancement, creative grant and funding development, and marketing/PR base in the nonprofit/community sector.
Resume Text:
MARILYN RODGERS
81 JOHNSON PARK
BUFFALO, NEW YORK 14201
Number Hidden
Address Hidden
BUSINESS SUMMARY
Accomplished professional with solid record of successive promotions in marketing, fund drives, event coordination, program development, and management environments. Over 25 years experience in operations, marketing, sales and creative promotions. Special depth in:
Ø Relations Assessment
Ø Client Relations
Ø Program Development
Ø Departmental Development
Ø Quality Assurance
Ø Recruitment and staffing
Ø Training and motivation
Ø Promotions, sales and events
Objective: To attain a program/revenue development and management position with solid personal contact, departmental and materials enhancement, creative grant and funding development, and marketing/PR base in the nonprofit/community sector.
BUSINESS EXPERIENCE
M RODGERS – FREELANCE COLLECTIVE SERVICES (FCS), Buffalo, NY 2004 – Present
Consultant
Work with local nonprofits to assist their fund, grant and marketing development. Also provide freelance commercial writing services for the non-and for profit sector. Compensation is based on the size of the organization and expenses. No fee is assessed based on a percentage arrangement. Certified grant writer through the Federal Government Housing and Urban Development training program.
Client base includes West Side Community Services, West Side Neighborhood Housing Services, the Historic Palace Theatre/Lockport, NY, The Latino Business Owners Association, NYS 8th Judicial System Housing Court Reform Project, Niagara Movement Initiative, and Environmental Education Association.
WEST VILLAGE RENAISSANCE GROUP, Buffalo, NY 2003 – Present
Director – Unpaid Volunteer Effort
Creation and development of a community organization to foster crime abatement, community reinvestment and historic recognition and tourism for the nationally recognized historic district located in the Lower West Side of Buffalo
JOHNSON PARK ASSOCIATION, Buffalo, NY 2002 – Present
President – Unpaid Volunteer Effort
Developed and currently direct this 501 (c) 3 civic organization to improve quality of life and increase tourism revenue for the West Village/Delaware/Ellicott Districts of Buffalo, NY. Major responsibilities include branding, public relations, and fund development.
Since it’s inception in September 2002, the Johnson Park Association has:
· Recognized as one of “Western New York’s Great Neighborhoods” by Buffalo Spree Magazine (Oct. 2003),
· Nominated for a “Great Public Spaces Award”
· Developed “Internships for Sustainable Communities” - SICA Grant Winner - 2005
· Honored as a recipient of a “2004 Buffalo-Niagara All American City Civic Empowerment Award”
These and other projects were developed and undertaken while I have worked full-time.
REMARKETING SERVICES OF AMERICA, INC., Amherst, New York 1997 - 2004
National Auction Representative
In the RSA National Quality Control Program, my responsibilities include on-site performance audits of various auction facilities on a nationwide basis. The audit program is of the highest quality assurance, which benefits both RSA and its extensive client base. During each visit, these facilities are checked for condition report accuracy; reconditioning; marketing efforts; repairs; accuracy of expense reports and estimates; transportation; proceeds timeliness and continual auction/dealer relationships.
Further duties include:
Ø On-site sales representative
Ø Travel cost and expense evaluation for budget and schedule recommendations
Ø Frame/unibody/light mechanical assessment
Ø Market trends
Ø Booking, flooring, expenses, reports, dealer attendance, auctioneer and sale assessments
Ø Marketing and promotion review and development for each facility
Ø New client prospecting
Ø Overall facility review and recommendations
In addition, I have assisted in the development of special promotions and training programs for both the company and auction. These promotions include The Great Texas Truck Sale for Dealers Auto Auction of Dallas, Consumer Feedback Program for First Union National Bank and The Close on One training guide during the launch of RSA’s Lease Maturity Management department.
Other responsibilities also included:
Ø The administration and continual development of the National Quality Control Program’s Monthly and Quarterly Progress Reports while monitoring partner-auction progressive development.
Ø Special projects and presentations for internal communications; progressive marketing for clients and vendors; the benchmark project for flooring and trouble-shooting all areas of remarketing and lease maturity management.
CREATIVE STRATEGIES, Buffalo, New York 1994 – 1997
Owner/Principal
A business management and marketing consultancy, Creative Strategies served its clients with advertising/marketing; sales/management training and motivation; media planning; image development and management; public relations and cross training plans. The major project that this company developed was the Triad System for the retail automotive sales industry through select areas of the Southwest.
Other projects included:
Marketing and Recruitment Promotion St. Vincent’s Medical Center
Media Planning Heidi’s Tuxedos
Public Relations and Print Promotions The Zenger Group
National Marketing and Sales Training P-22 Type Foundry
New Business Development Web Solutions of Western NY
POP RADIO CORPORATION/ACTMEDIA, Buffalo, New York 1990 – 1994
Director of Quality Assurance/Public Relations
Directed Compliance and Customer Service procedures for 18,000+ stores nationwide, which included management of the Field Service Staff (auditors) of 1,400+; in-office compliance; and customer service representatives and administration.
Ø Created and implemented new systems of operations for all departments including budgets; reports; new product research and development; recruitment; training; and increased product development.
Ø Reengineered public relations and marketing for innovative satellite delivery systems for 2,000 chains nationwide.
Ø Conceived, developed, and implemented new training procedures for the national field service staff of 1,400+ that included simplified, focused materials and video which improved the quality of audit systems and productivity by 62%. This also increased one-on-one public relations in the field.
Ø Consolidated Administration and Compliance staffs and duties while merging Compliance and Customer Service under the umbrella of Quality Assurance. This allowed a combined staff reduction from nine to four while increasing staff satisfaction, responsibilities, and a reduction of costs by $121K.
Ø Designed improved, impactful sales presentations for national sales reps that produced daily updated store counts, chain identification and compliance percentages on a market-to-market, region to region basis. This created increased sales via a more cohesive rate card while developing user-friendly systems.
Ø Redesigned vendor presentation materials that allowed for improved behavioral compliance of 28%.
Ø Instituted employee motivational and cross-training programs.
BUFFALO PHILHARMONIC ORCHESTRA, Buffalo, New York 1987 – 1990
Director of Special Events - 1988 – 1990
Created high yield events to market the orchestra to previously unrecognized audiences in the Western New York community. Co-produced television, print, and radio ads for all events.
Ø Initiated and implemented the first Great International Duck Race as part of Friendship Festival ’89 which
caused awareness in the low to middle-income demographics, raised approximately $27K net and provided the orchestra with over $250K in sponsorships and prizes.
Ø Planned and coordinated the first Bills at the Phil event that combined the strengths of both the orchestra and the Buffalo Bills NFL team into one event, once again creating a new awareness of the BPO while raising essential funding.
Director of TeleResources - 1987 – 1988
Ø Proposed, designed and implemented the orchestra’s first in-house telemarketing department which reduced
overall costs by 31% while increasing the donor base by 43%. This resulted in increased revenue of $83K.
Ø Developed both funding and marketing campaigns that included systems, reports and lead research.
WUWU-FM, West Seneca, New York 1983 – 1987
Operations Manager/Program Director
A dual-market station, serving both Buffalo and Rochester, New York and the surrounding areas, this situation provided a number of challenges due to FCC licensing requirements and “area of service” special programming. Base responsibilities included, but were not limited to:
Ø All operations and departments including Programming; Administration; Traffic; Sales and Marketing; Compliance; Finance; and Budget.
Ø Developed all music and informational programming, promotions and public relations
Ø Created ArtForm Radio - the Canisius College piggyback broadcast program
Ø Intern training program
Ø Sales presentations and strategies
Ø Provided on-air production mentoring to local area college and high school groups
WBLK-FM, Buffalo, NY 1980 – 1983
Music Director
Developed play list for 24 hour programming at this innovative urban contemporary broadcast facility. Also created numerous special programs that served the area community and provided information and special events for same.
Announcer
During my tenure with WBLK, I held two day parts. My second day part was 7:00 PM – Midnight where the Arbitron Ratings noted that this program “Night Music” achieved the top rating for its time span throughout Western New York and Southern Ontario, Canada.
EDUCATION
State University of New York, Empire State College
Bachelor of Professional Studies – Nonprofit/Business Administration
Federal Government Department of Housing and Urban Development
Grant Writing Certification
SEMINARS
Dynamic Presentation Skills
Raving Fans
Who Moved My Cheese
Zig Ziglar – See You At The Top
Career Track Seminars – High Impact Business Communications
Dale Carnegie – Sales Advantage – 16-week course
PUBLICATIONS
Radio Only Magazine – May 1984 – Sales vs. Programming?
ADVISORY POSITIONS/VOLUNTEER WORK
Preserve Buffalo Now - Board Development - 2006
Rental Assistance Corporation - Board Member – 2005 - Present
Neighborhood Preservation Collaborative - Board Member – 2005 - Present
West Village Renaissance Group - Board Member – 2004 – Present
Johnson Park Association - President – 2002 - Present
Buffalo Philharmonic Orchestra - Special Events Consultant - 1989 - 1990
Friendship Festival '89 - LaSalle Park Planning Committee - 1988 - 1989
PRIDE of WNY - Board of Directors - 1986 - 1989
Buffalo Ballet Theatre - Board of Directors - 1988 - 1989
UB Foundation - Telemarketing Consultant - 1988 - 1989
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