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Strategic Analyst
Mullen
40 Broad St
Boston
MA
2109
6172269009
Mullen is a full-service modern advertising agency, integrating disciplines from creative to direct response, brand planning, public relations and social influence, media services, digital production and integrated analytics. A four-time Adweek Agency of the Year winner, Mullen is a brand defined by a strong and enduring culture of collective entrepreneurialism. We build and grow businesses. Mullen believes in the power of unbound, a way of thinking that frees us from convention and introduces us to new possibilities. Agency clients include Timberland, LendingTree, Four Seasons Hotels and Resorts, Boston Bruins, The Stanley Works, MassMutual, Panera Bread, Match.com, Ask.com, U.S. Department of Defense and General Motors. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina; Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies. For more on Mullen, visit www.mullen.com.
Suzanne Daley
US-Massachusetts-Boston
Strategic Analyst
243
Full Time
1
1 - 3 yrs
Click here to visit our site and to apply online
Mullen's Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. Specifically, we adopt statistical modeling methodologies, performance insight techniques, and optimization to maximize the ROI of marketing and advertising across offline and digital channels. We seek entrepreneurial individuals with a background in business and marketing performance analysis and a passion for translating data into actionable insight.
The Strategic Analyst will be responsible for supporting the development of data-driven marketing insight and optimization across several client engagements. This role will cover consumer insights, brand equity analytics, market/audience segmentation, media mix modeling and optimization, online display advertising, search marketing, social media, and site analytics.
Duties and Responsibilities
Primary responsibilities for this position include but are not limited to:
- Standardize the design and automation of periodic reports (dashboards) focusing on the metrics and diagnostic levers critical to the business goals of clients
- Glean actionable insights from reports to support in-market adjustments to campaigns
- Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client’s business performance
- Statistical analyses of primary and syndicated market research, media spend and allocation, and business performance data
- Predictive modeling and econometric analysis to support proactive “what-if” analysis to support marketing and advertising decision-making
- Test, learn and deploy marketing stimuli – creative, messaging, and offers – and measure results in collaboration with brand planning, creative, media, and technology teams to build robust marketing and advertising strategies and in-market programs for clients
- Work efficiently with client data and analytics partners to define, configure, extract, aggregate, package, synthesize, and share data, results, and insight with Mullen team members
- Present analytical findings and communicate(both written and verbal) complex concepts to general marketing and business audiences
- Bachelor’s degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline
- 2-4 years of work experience in a professional services environment: management consulting, market research, advertising, or interactive/technology consulting
- Experience with statistical software tools such as SAS, Stata, or SPSS
- Fluent in using Microsoft Excel for data manipulation, analysis, and charting. Experience automating routine Excel tasks using macros/VBA preferred.
- Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
- Attention to detail and time management to deliver high quality work for multiple projects across several client engagements while meeting deadlines
- Balances desire for quantitative rigor with realities of inconsistent business data
Pluses
- Experience with online display advertising (OLA), specifically performance data extraction tools from DoubleClick, Atlas, Yahoo!, or Eye Blaster
- Familiar with search marketing (SEM and/ or SEO), specifically performance data extraction tools from DoubleClick, Omniture, WebTrends, or Google
- Familiar with Web site analysis, specifically performance data extraction tools from Omniture, WebTrends, Coremetrics, Google Analytics, or others
Mullen is an EOE that values diversity in its workplace.
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